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The previous year, in 1976, over in London, Vivienne Westwood and Malcolm McLaren had birthed the punk fashion movement with their Chelsea boutique Seditionaries, then Sex. Inspired by a more transgressive genre of music, the look was a rejection of the status quo: the political climate, the ongoing recession, the disenchantment with capitalist living. By 1977 Zandra Rhodes, who had begun the decade with romantic and folkloric chiffon gowns, went full-on punk with purposely tattered dresses, safety pins for fastenings, and intentional holes.
Diana Ross c. 1970GAB Archive
Lauren Hutton in “blaze and feathers from Norell.”Photographed by Bert Stern, Vogue, November 1, 1971
Top Designers of the 1970s
Yves Saint Laurent, André Courrèges, Oleg Cassini, Rudi Gernreich, Norman Norrell, Emilio Pucci, Pierre Cardin, Emanuel Ungaro, Geoffrey Beene, Ralph Lauren, Bill Blass, Stephen Burrows, Oscar de la Renta, Halston, Anne Klein, Sonia Rykiel, Missoni, Chloé, Kenzo, Issey Miyake, Giorgio Armani, Valentino, Betsey Johnson, Mary McFadden, Marc Bohan for Christian Dior, Tommy Nutter, Ossie Clark, Zandra Rhodes, Jean Muir, Bill Gibb, Vivienne Westwood, Norman Norell, James Galanos, Bob Mackie, Giorgio di Sant’ Angelo, Norma Kamali
Halston with models in his designs.Photographed by Duane Michals, Vogue, December 1972
Men’s Trends of the 1970s
More so than any decade before, men had plenty of muses in the 1970s, from James Bond to Mick Jagger to Johnny Rotten to Bob Marley to David Bowie to James Brown.